This story started 20 years ago. And while the world changed, one man’s mission did not… That mission: To find a premium balanced natural and affordable dog food for his furry best pals.

After studying his working dogs and realising that they were not performing at the level that his studies had suggested was possible, he understood that good nutrition was the only missing ingredient.

Unfortunately, after much investigation, he discovered that most of the other brands available were full of nasty preservatives - colourings, fillers and who knows what else - with no guarantee of quality or optimal nutritional value. So this led him to team up with leading pet nutritionists and professors of animal nutrition, and they worked tirelessly to develop unique formulas that perfectly fit our different dog’s dietary needs - using all NZ natural human-grade ingredients where possible; no expenses spared for his best pals! The result was Real Dog Food.